BetterInvesting Mission & Method of Stock Investing

Our Mission: As a nonprofit organization, our mission is to educate individual investors and investment clubs to become successful lifelong investors.

Originally founded in 1951 as the National Association of Investment Clubs (NAIC), BetterInvesting has helped over 5 million people become better, more informed and successful investors. Based on our proven, time-tested stock selection approach, BetterInvesting creates successful lifelong investors. 

Whether you're experienced or just starting, looking to invest in stocks on your own or as part of an investment club, BetterInvesting's commonsense stock selection approach and our education, tools, information and support are all you need to build a profitable portfolio of growth companies.

Our Method: The Stock Selection Guide

BetterInvesting’s stock analysis methodology is simple to learn and use.   

It starts with these principles:  

  1. Invest a small amount regularly, regardless of market swings, to take advantage of the best days in the market. 
  2. Reinvest all dividends and earnings to leverage compounding. 
  3. Only buy quality stocks at reasonable prices to avoid paying too high a price for the stock. 
  4. Diversify your holdings to minimize risk.

We practice these principles by following the Stock Selection Guide (SSG). The SSG is an easy to understand format that organizes essential company performance information. This enables individual investors to determine for themselves whether the company’s stock is a quality growth stock and whether the stock is selling at a reasonable price. Our educational programs teach the SSG. Our stock analysis tools follow the SSG. Our other informational resources, like BetterInvesting Magazine, augment the SSG. All of it is designed to help individuals and investment clubs learn to become successful long term investors.  

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